Microsoft: Search Marketing Specialists   

 

JOB DESCRIPTION:

Search Marketing Specialist

 

General Description:

 

Do you have pay for performance (P4P) Search experience and want to be part of the next revolution in online advertising? Do you want to help grow a high-performance organization by using cutting-edge technology and help customers get the most out of their advertising efforts? If so, then MSN’s Client Service Organization may have the perfect opportunity for you.

 

We are looking for a highly motivated Search Marketing Specialist to provide world-class service to our advertisers and partners. In this role, you would be able to leverage your internet and customer service experience by working closely with Sales and Clients to develop, execute, and optimize search campaigns. You will be joining a team that is focused on results, works together to solve problems, and is committed to developing people.

 

Core Responsibilities:

 

·         Work with Sales, Clients, and other MSN employees (Search Marketing Analysts) to provide search campaign management. This would include:

o        Setting up accounts and campaigns

o        Building and managing keyword lists

o        Coordinating creative upload and editorial review

o        Establishing targeting parameters

o        Forecasting budgets

·         Deliver on industry-leading SLA’s for campaign management activities.

·         Help Sales, Clients and Search Marketing Analysts optimize keywords, manage bids, and improve creative.

·         Use proprietary tools and internal resources to highlight significant trends.

·         Provide strategic insight through regular reports.

·         Support Sales team produce response to proposals for new business.

·         Ensure fiscal responsibility by proactively monitoring budgets and QA’ing contracts and invoices.

·         Gather industry research for search engine strategy development and positioning.

Education and experience:

 

·         Bachelor’s degree or equivalent work experience required

·         3+ years online advertising experience preferred

o        2+ years of experience working with Google, Overture and/or other relevant search engine toolsets on pay-for-performance search products preferred

o        Paid inclusion and/or natural search experience is a plus, but not directly relevant

  • Proven ability to understand customer needs, build ongoing relationships, and create solutions
  • Must haves:

o        Strong quantitative and analytical experience

o        Data entry and data manipulation skills

o        Experience w/MS Excel & other MS Office products

·         Excellent written and verbal communication skills, including negotiation abilities or experience

·         Experience developing and presenting PowerPoint slides

 

 

 

 

Core Dimensions of Position:

 

Essentially, the role of the Search Marketing Specialist is to manage the relationship with the premium client (post sale), from account creation to helping increase ROI to expanding accounts for revenue growth. This includes:

 

Manage the sales to online process:

  • Creating clients/accounts/campaigns using out Moonshot tool
  • Checking and uploading client approved keyword lists (to ensure correct format and no glaring errors)
  • Manage client expectations in terms of potential keyword rejections
  • Ensure that sales to online process is as efficient as possible and within SLA

 

Once account is running:

  • Ensure all accounts and campaigns are running to budget – contact client to increase/renew budget
  • Proactively identify potential for account expansion (through increasing number of keywords, suggesting new campaigns, etc.)
  • Proactively identify under performing listings (in terms of CTR and peer ranking) and work with SA to improve listing quality
  • Ensure client requests are dealt with efficiently and within SLA
  • Establish and foster long term client relationships through providing excellent industry leading service.

 

This organization wants to create a world class premium account agency – they need the talent to do this.

  • SMS is the client facing, Account Manager of Client’s search campaign
  • B2B Agency experience is a big plus
  • Managing Premium Accounts (pay for performance or paid search in bid model)
  • Front end to the client
  • Manages and troubleshoots client relationships
  • Handles clients daily in an agency setting or for a SEM company
  • Provides strategic insight, value added for client
  • Uploads keyword list
  • Understands client marketing objectives and how to maximize it with paid search.
  • Determines costs and manages bid process budget for client, assuring budget stays on pace for expectations (may be quarterly or monthly)
  • Works with the Account Executive (sales) and the SA to develop, execute and optimize search campaign